Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
By Douglas Gould in Media Outreach
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
By Douglas Gould in Nonprofit Communications
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
By Douglas Gould in Politics
Masters of deflection, the Congressional Republicans and the @WhiteHouse are trying to change the subject away from the president’s criminal…
By Douglas Gould in Strategic Communications
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
By Douglas Gould in Nonprofit Communications
This is the final installment in a three-part blog series analyzing how media coverage of Congressional attempts to repeal the…
By Farone Rasheed in Campaigning
Trying to cope with the March Madness heartbreak? Us too. So put away that busted bracket and follow along with…
By Lauren Weybrew in Volunteering
Happy New Year! If you’re like us, you’ve put together a short list of things that you’d like to accomplish…
By Lauren Weybrew in Advocacy
Another #GivingTuesday has come and gone – and lots of great organizations raised some money. According to The Chronicle of…
By Douglas Gould in Volunteering
This famous quote was referenced by Talia Milgrom-Elcott of the Urban Education Program at the Carnegie Corporation of New York…