Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
Masters of deflection, the Congressional Republicans and the @WhiteHouse are trying to change the subject away from the president’s criminal…
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or…
Part 1: Media Monitoring When it comes to so-called “media intelligence tools,” marketing and communications professionals should recall the Russian…
If you can’t beat them, join them. Unsatisfied with years of declining newsroom resources, many nonprofits take matters into their…
When you have a burning issue you want to rally people around it is very tempting to “just get it…
Too often, communications pros get into the habit of simply “counting press clips” to evaluate progress. But a closer analysis…
Carebot tracks how well news stories drive audiences to take action
Over the years, I’ve seen a variety of nonprofits who monitor media outlets in a narrow way – essentially, to…