Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
Masters of deflection, the Congressional Republicans and the @WhiteHouse are trying to change the subject away from the president’s criminal…
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
Stump Speech is a recurring series that examines the language used on the campaign trail – how well it works,…
Before your nonprofit jumps off the Twitter train, try focusing your efforts. Ditch the scheduled tweets and consider these approaches instead.…
Stump Speech is a recurring series that examines the language used on the campaign trail – how well it works,…
Stump Speech is a recurring series that examines the language used on the campaign trail – how well it works,…