Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
Branding Misperceptions
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
Can’t Win on Merits, Attack the Process
Masters of deflection, the Congressional Republicans and the @WhiteHouse are trying to change the subject away from the president’s criminal…
Bangkok Communications Training an Inspiring Success
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…