Measure how effectively your communications are advancing your mission.
The Communications for Change Scale uses a growing body of more than 40 benchmark data points, along with an innovative system for evaluating the effectiveness of earned media and institutional collateral, to show how nonprofit communications activities stack up against one another.
Evaluation is available for:
Interactivity
Benchmarks for website traffic and online conversion rates
Earned Media
Valuable message delivery and story frames in online and traditional press – almost anywhere in the world
Collateral
Strong and consistent institutional identity materials
Impact
Evidence that communications have produced attitudinal, policy or behavioral change