Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about…
Category: Nonprofit Communications
Branding Misperceptions
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
What is the Return on Investment for Communications?
A continuing question raised by nonprofit leaders is “What is the return on investment for communications?” More than once I…
When Automating Clips Doesn’t Cut It
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or…
Reframe Your Message for Better Results – You Can Change a Public Conversation
What happens when the media narrative or the public conversation is all wrong? The temptation is to try to make…
Your Messaging
Don’t be a “best kept secret.” Get visible. If donors or members of your team describe your organization as “the…
Engagement, NRA Style
Amid renewed calls for gun control, a lot is being written about the National Rifle Association’s political clout in the…
White House Press Secretaries Violated Most Basic Rules
So, if you are thinking about being a chief information officer in any enterprise – public, private, corporate – there…
Media Get the Message and Start Probing
This is the final installment in a three-part blog series analyzing how media coverage of Congressional attempts to repeal the…
Medicaid Coverage Shifts Human
This is the final installment in a three-part blog series analyzing how media coverage of Congressional attempts to repeal the…
Lessons Learned from the Fight to Save Medicaid
This is the final installment in a three-part blog series analyzing how media coverage of Congressional attempts to repeal the…
Eight Nonprofit Networking Events to Check Out This Summer
It’s summer: Time to take a break from your chock-a-block schedule and meet some other nonprofiteers! Take advantage of your…