Media Analysis

Organizations need data to evaluate and master the media landscape. Our comprehensive analysis services map how issues and organizations are presented by print, broadcast, and online sources across the world.

American Civil Liberties Union

The Organization

The American Civil Liberties Union (ACLU) is our nation's guardian of liberty, working daily in courts, legislatures and communities to defend and preserve the individual rights and liberties that the Constitution and laws of the United States guarantee everyone in this country. 


The Work

DG+CO has led a number of extensive media studies for the ACLU. We’ve examined the organization's media coverage over time and how effectively it communicates its positions on key policy issues – such as immigration, criminal justice, national security, LGBT, and voting rights. We've also used online tools to evaluate the organization’s presence in blogs and social media.

Planned Parenthood Global

The Organization

Planned Parenthood Global (PP Global) works overseas to ensure that women, men, and young people in some of the world’s most neglected areas have access to the health care they need to control their bodies and their futures. 


The Work

DG+CO conducted a media analysis of reproductive rights and health issues in four developing countries: Burkina Faso, Nicaragua, Senegal, and Uganda. Using a variety of methods to gather international coverage – including live listening to radio programs by native speakers – we helped PP Global establish a baseline of media coverage of key reproductive rights issues in each country.

Internews Europe

The Organization

Internews Europe works across the globe to change attitudes and build public will for social reform by educating the media about key issues and best practices for covering them.

The Work

In preparation for a global campaign to improve children’s rights, DG+CO conducted a comprehensive analysis of media coverage of children’s issues in Kenya, Brazil and India. Using both online tools and a team of translators, we produced an array of results, which will set the organization’s course for years to come.

America’s Voice Education Fund

The Organization

America’s Voice Education Fund (AVEF) is a national nonprofit organization that fights for comprehensive immigration reform. The fund’s goal is to create the public momentum for reforms that will transform a dysfunctional immigration system into an effective and just system.

The Work

DG+CO collaborated with TCC Group to assess media coverage of AVEF and immigration reform in general. Our findings provided strong recommendations on how to drive the debate in English, Spanish, and online media.