When Automating Clips Doesn’t Cut It
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or…
Category: Media Coverage
Questions to Ask When Evaluating Media Intelligence Tools
Part 1: Media Monitoring When it comes to so-called “media intelligence tools,” marketing and communications professionals should recall the Russian…
Can Nonprofits Beat the Media at Its Own Game?
If you can’t beat them, join them. Unsatisfied with years of declining newsroom resources, many nonprofits take matters into their…
Ready, Fire, Aim
When you have a burning issue you want to rally people around it is very tempting to “just get it…
“Counting Clips” Doesn’t Cut It
Too often, communications pros get into the habit of simply “counting press clips” to evaluate progress. But a closer analysis…
NPR Wants To Know If It’s Possible to Measure How Much People Care
Carebot tracks how well news stories drive audiences to take action
Make Your Media Coverage Do More
Over the years, I’ve seen a variety of nonprofits who monitor media outlets in a narrow way – essentially, to…