When Automating Clips Doesn’t Cut It
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or Meltwater to find and track press contacts, both offer an easy way to determine who…
Bangkok Communications Training an Inspiring Success
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
Busy Season for Training Great Communicators
2019 is off to a great start with several message development and communications training projects. It has allowed me to…
Reframe Your Message for Better Results – You Can Change a Public Conversation
What happens when the media narrative or the public conversation is all wrong? The temptation is to try to make…
Your Messaging
Don’t be a “best kept secret.” Get visible. If donors or members of your team describe your organization as “the…
Make Your Board Better Ambassadors for your Organization
It should come as no surprise to anyone who has either served on a board or staffed one that there…
Know Your Audiences – Slice and Dice and Slice Again
In this polarized “tribal” environment, audience definition needs to be even clearer than before. Beyond basic demographics, specific characteristics and…
The Power of Choice
This month I was delighted to work with UNFPA on the global release of this year’s State of the World…
Don’t Let Medicare “Wither on the Vine”
The message discipline of right-wing politicians never ceases to amaze me. Their endless repetition of talking points usually etches their…
Becoming An Effective Spokesperson is Within Reach
You may marvel at people you see on the news whose presentations seem effortless, whose quotes are compelling and who…
Coping With The Trump Effect On Public Interest Communications
The constant churning and rapid turnover of headlines caused by the coverage of this administration has made it a lot…
Engagement, NRA Style
Amid renewed calls for gun control, a lot is being written about the National Rifle Association’s political clout in the…
Tax Bill a Big Threat to Nonprofit Community
For some time, I have been alarmed by the lack of concern about the profound impact of the tax bill…
Keep the Momentum Going
Ever since November 2016, many of us have felt like that train in the children’s parable constantly telling itself, “I…
Liberty and Learned Hand
I recently attended “Constitutional Crisis, Trump and the ACLU” at Fordham Law school. I was struck by a quote that…
How to Make a Splash at Summer Congressional Events
The abridged August recess has arrived. Washington D.C. is a ghost town, as Congressional representatives return home to “work” in…