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Ready, Fire, Aim

By Douglas Gould in Media Analysis

When you have a burning issue you want to rally people around it is very tempting to “just get it…

“Counting Clips” Doesn’t Cut It

By Douglas Gould in Media Analysis

Too often, communications pros get into the habit of simply “counting press clips” to evaluate progress. But a closer analysis…

5 Questions with Arafel Buzan

By Arafel Buzan in 5 Questions

Raised on an animal rescue, Arafel developed a passion for nonprofit work and progressive policy at a young age. Arafel…

A Divided Electorate Needs A Unified Message

By Douglas Gould in Branding

At my annual advocacy presentation to my friend David Eng’s New School class on nonprofit management, I asked the students,…

Making College…and Research Count

By Sacha Evans in Education

Let’s face it: even the most groundbreaking research can be a little bit dry. Our job as communications professionals is…

NPR Wants To Know If It’s Possible to Measure How Much People Care

By Sacha Evans in Media

Carebot tracks how well news stories drive audiences to take action

The Faking of the President

By Douglas Gould in Branding

“Act presidential” is image advice from his campaign manager, Paul Manafort, which Donald Trump has openly rejected. Manafort was quoted…

“Poorly Educated” Bite Back

By Douglas Gould in Politics

As he ticked through a list of the groups that helped him win the Nevada primary, Donald Trump drew attention…

Stump Speech: Crime and Punishment

By Douglas Gould in Advocacy

Stump Speech is a recurring series that examines the language used on the campaign trail – how well it works,…

Activists to Celebrate this Women’s History Month

By Maria Myotte in Human Rights

The actions of women have undoubtedly influenced history just as much as those of men. But most history books tell…

Could “Solutions Journalism” Be the Next Big Thing For Nonprofits?

By Sacha Evans in Media

Through “Solutions journalism” (dubbed “SoJo”) journalists report on social solutions with the same attention and rigor that is typically reserved for…

Stump Speech: “Bullets Dipped in Pigs’ Blood”

By Sacha Evans in Advocacy

Stump Speech is a recurring series that examines the language used on the campaign trail – how well it works,…

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