Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about a subject that is right within her sweet spot. Your spokesperson has “the goods”—all the…
Branding Misperceptions
Far too many organizations think that a brand is just a graphic image. When they contemplate a “re-brand” they often…
Can’t Win on Merits, Attack the Process
Masters of deflection, the Congressional Republicans and the @WhiteHouse are trying to change the subject away from the president’s criminal…
Bangkok Communications Training an Inspiring Success
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
The Biden Denial Dilemma
From the moment the whistle-blower’s story about the U.S. President asking the Ukraine’s president to dig dirt on Joe and…
What is the Return on Investment for Communications?
A continuing question raised by nonprofit leaders is “What is the return on investment for communications?” More than once I…
When Automating Clips Doesn’t Cut It
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or…
Busy Season for Training Great Communicators
2019 is off to a great start with several message development and communications training projects. It has allowed me to…
Reframe Your Message for Better Results – You Can Change a Public Conversation
What happens when the media narrative or the public conversation is all wrong? The temptation is to try to make…
Your Messaging
Don’t be a “best kept secret.” Get visible. If donors or members of your team describe your organization as “the…
Make Your Board Better Ambassadors for your Organization
It should come as no surprise to anyone who has either served on a board or staffed one that there…
Know Your Audiences – Slice and Dice and Slice Again
In this polarized “tribal” environment, audience definition needs to be even clearer than before. Beyond basic demographics, specific characteristics and…
The Power of Choice
This month I was delighted to work with UNFPA on the global release of this year’s State of the World…
Don’t Let Medicare “Wither on the Vine”
The message discipline of right-wing politicians never ceases to amaze me. Their endless repetition of talking points usually etches their…
Becoming An Effective Spokesperson is Within Reach
You may marvel at people you see on the news whose presentations seem effortless, whose quotes are compelling and who…
Coping With The Trump Effect On Public Interest Communications
The constant churning and rapid turnover of headlines caused by the coverage of this administration has made it a lot…