Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about…
Category: Media Outreach
What is the Return on Investment for Communications?
A continuing question raised by nonprofit leaders is “What is the return on investment for communications?” More than once I…
Reframe Your Message for Better Results – You Can Change a Public Conversation
What happens when the media narrative or the public conversation is all wrong? The temptation is to try to make…
Becoming An Effective Spokesperson is Within Reach
You may marvel at people you see on the news whose presentations seem effortless, whose quotes are compelling and who…
Part Two: Three Questions to Ask When Evaluating Media Intelligence Tools
Part Two: Media Contacts Databases In part one of this blog series, we examined media monitoring tools – which deliver…
PR Resolutions for the New Year
1. Be a bright spot At a time when public approval of government, corporations, and the media has plummeted, approval…
Could “Solutions Journalism” Be the Next Big Thing For Nonprofits?
Through “Solutions journalism” (dubbed “SoJo”) journalists report on social solutions with the same attention and rigor that is typically reserved for…
How to Make Program Growth Your Next Big Media Story
Organizations go through phases, and if you’re fortunate enough to be on the precipice of growth, consider using that as…
How to Optimize Your Press Release for Search Engines
Contributed by Guest Blogger Winston Behle With the new updates to the Google Search Algorithm, the old school SEO tactic of…
NTEN with Intention
I‘m headed to NTEN’s annual Nonprofit Technology Conference next week, where I’ll have the opportunity to wax Philosoraptor with other nonprofit tech professionals. Like any…
When Messages Don’t Matter – Elizabeth Warren’s Non-Run for President
Even the clearest communications can be muddled when it comes to personal, ideological desires. Case in point: Elizabeth Warren’s non-campaign…
Twitter for (the) Business (of Nonprofits)
Last week, Twitter had some news. It announced a revamped suite of marketing tools on its advertising platform, “Twitter for…