Getting Into The Story
You may have had this experience – you land that big opportunity for your lead spokesperson to be interviewed about…
Category: Strategic Communications
What is the Return on Investment for Communications?
A continuing question raised by nonprofit leaders is “What is the return on investment for communications?” More than once I…
When Automating Clips Doesn’t Cut It
There are automated ways to gather information about your organization’s mentions in the popular media. If you use Cision or…
Bangkok Communications Training an Inspiring Success
I never even heard of “data waste,” so I definitely didn’t know this was something to fight against. But according…
Busy Season for Training Great Communicators
2019 is off to a great start with several message development and communications training projects. It has allowed me to…
Reframe Your Message for Better Results – You Can Change a Public Conversation
What happens when the media narrative or the public conversation is all wrong? The temptation is to try to make…
Make Your Board Better Ambassadors for your Organization
It should come as no surprise to anyone who has either served on a board or staffed one that there…
Know Your Audiences – Slice and Dice and Slice Again
In this polarized “tribal” environment, audience definition needs to be even clearer than before. Beyond basic demographics, specific characteristics and…
Coping With The Trump Effect On Public Interest Communications
The constant churning and rapid turnover of headlines caused by the coverage of this administration has made it a lot…
Engagement, NRA Style
Amid renewed calls for gun control, a lot is being written about the National Rifle Association’s political clout in the…
How to Make a Splash at Summer Congressional Events
The abridged August recess has arrived. Washington D.C. is a ghost town, as Congressional representatives return home to “work” in…
White House Press Secretaries Violated Most Basic Rules
So, if you are thinking about being a chief information officer in any enterprise – public, private, corporate – there…