Spokesperson + Advocacy Training

I help speakers go from good to great and turn some speakers into stars. I develop both the content for spokespeople and the technical skills required to communicate across multiple platforms – in-person, print, television, radio, and online.

For too many people the thought of a media interview or public presentation sends them into panic. Nervous energy is a good thing, but not if it interferes with performance. The fact is, most people can gain confidence and master the techniques of effective communications. They can be learned.

My highly interactive and fun training experience for individuals or small groups will:

  • Build confidence and ensure spokespeople are making effective, persuasive presentations
  • Gain and keep control of an interview or a presentation

Participants learn how to deliver effective presentations that will persuade people to act:

  • Learn the fundamentals of effective presentations and the “rules of engagement” for working with different types of journalists
  • You will learn their needs and expectations and how to become a good source
  • Hone and practice your or your organization’s messages
  • Answer tough questions – real questions you are likely to hear from reporters and demanding audiences
    • Our pre-training research ensures you will be addressing real questions we see being raised in the media
  • Learn how to bridge back to your key messages
  • Practice scenarios you are likely to encounter in your work, such as TV and radio interviews, talk shows, print interviews, and press conferences – even those chance encounters at parties or in elevators
  • Speak in soundbites and visual language that makes it more likely that your quotes will be included in stories
  • Storytelling and use of anecdotes
  • Strengthen content and style, body language, appearance, and more by recording and roleplaying key segments of a presentation
  • See sample angenda

Some Recent Clients

UN Women

The Organization

Founded in June 2010, UN Women was formed by the United Nations General Assembly to advance women’s empowerment and gender equality.

The Work

Doug Gould recently conducted spokesperson training for UN Women in advance of the announcement of their flagship report, “Turning promises into action: Gender equality in the 2030 Agenda for Sustainable Development.” The report was released at events in New York and Berlin, and it will be presented soon at a briefing in Nairobi. The report is a comprehensive analysis of challenges facing women around the world and makes clear that achieving gender equality is essential for achieving the U.N.’s Social Development Goals adopted by world leaders last year.

In addition to preparing UN Women’s spokespeople, Doug made message recommendations and identified newsworthy issues to focus on in developing media materials and other presentations of the findings.

Turning promises into action: Gender equality in the 2030 Agenda for Sustainable Development

Environmental Defense Fund

The Organization

Led by a team of innovative scientists, economists, and advocates, EDF works to solve the most critical environmental problems facing the planet.

The Work

I have conducted a number of training sessions for EDF expert teams addressing climate change, corporate partnerships, and reducing Methane emissions, a major cause of global warming. The trainings covered print, online, in-person, and phone interviews.

New York City Department of Education

The Organization

The New York City Department of Education is the largest school district in the United States, serving 1.1 million students in over 1,800 schools.

The Work

As part of our multi-year project, DG+CO led department executives through numerous media training sessions. Trainings prepared them to highlight the benefits of their programs with media, parents, legislators, and other stakeholders.

United Nations Population Fund

The Organization

The United Nations Population Fund (UNFPA) is an international development agency that supports countries with population data and programs to promote the right of every woman, man, and child to enjoy a life of health and equal opportunity.

The Work

DG+CO has led numerous trainings for UNFPA CEOs and other senior leaders. We prepared spokespeople for the global release of the annual State of the World Population report for over a decade. And, we trained country directors in advocacy communications in Africa, Asia, and the Middle East. High-level trainings ensured that messages were delivered to those who needed them – across the globe. We also helped UNFPA develop a message platform and a media policy to guide all outbound communications – including traditional and digital media, interviews, presentations, and speeches.

Community College League of California

The Organization

The Community College League of California is a nonprofit association with 72 voluntary local community college members.

The Work

I developed a spokesperson training program for community college presidents and information officers to build their capacity and help them become better speakers. Offered annually, the trainings sought to shift college leaders to well-researched messages that would engage the community and public officials in increased support for their mission and work.

Other Challenging Topics I've Addressed: