Spokesperson + Advocacy Training

Confidence, content, and connection to the audience separate powerful presenters from the rest of the pack. This is true in both media interviews or in person. With a carefully- honed message and practice with an experienced trainer, speakers can go from good to great, and some even turn into stars.

I offer four interactive and fun training and coaching sessions, each custom-tailored to address your particular issues and challenges. Each session focuses on content and developing your messages. Participants learn skills to communicate effectively across multiple platforms – in- person, print, television, radio, and online. Trainings focus on:

  • Delivering a persuasive presentation
  • Getting on your media game
  • Emergency Room — 911 for effective communications
  • Developing powerful advocates and winning campaigns

Doug has trained more than 100 spokespeople in his career and has identified a few common problems that can be alleviated with good coaching.

Persuasive Presentations/Powerful Presenters

All professionals should feel they can make a persuasive presentation before a live audience—whether in a ballroom or boardroom. Persuasive Presentations offers speakers the opportunity to learn the skills of effective presenters and an opportunity to practice and polish to perfection. This training can be facilitated through one-on-one sessions or a workshop with a group of colleagues.

Getting on Your Media Game

Few people are born to dominate as media spokespeople; they learn it. But, you can accelerate the learning curve through training before you make your debut. Even if you have experience, everyone can improve and polish their performance. Diagnosing previous challenges.

Emergency Room – 911 for Crisis Communications

Crises can blow up quickly. Gaining control is critical. Often the first way you know about a huge problem is a call from a reporter seeking your reaction. Don’t panic, call my communications “emergency room.” I can provide you with in-the-moment coaching to nail those tough interviews.

The focus is on developing and practicing the message and quickly crafting answers to those tough questions. (I pose the dreaded questions, too, and we work on responses that help you handle them with poise.) Then we can roll up our sleeves together and mount a strategy to strengthen your reputation during and after the crisis.

Some Recent Clients

United Nations Population Fund

The Organization

The United Nations Population Fund (UNFPA) is an international development agency that supports countries with population data and programs to promote the right of every woman, man, and child to enjoy a life of health and equal opportunity.

The Work

DG+CO has led numerous trainings for UNFPA CEOs and other senior leaders. We prepared spokespeople for the global release of the annual State of the World Population report for over a decade. And, we trained country directors in advocacy communications in Africa, Asia, and the Middle East. High-level trainings ensured that messages were delivered to those who needed them – across the globe. We also helped UNFPA develop a message platform and a media policy to guide all outbound communications – including traditional and digital media, interviews, presentations, and speeches.

UN Women

The Organization

Founded in June 2010, UN Women was formed by the United Nations General Assembly to advance women’s empowerment and gender equality.

The Work

Doug Gould recently conducted spokesperson training for UN Women in advance of the announcement of their flagship report, “Turning promises into action: Gender equality in the 2030 Agenda for Sustainable Development.” The report was released at events in New York and Berlin, and it will be presented soon at a briefing in Nairobi. The report is a comprehensive analysis of challenges facing women around the world and makes clear that achieving gender equality is essential for achieving the U.N.’s Social Development Goals adopted by world leaders last year.

In addition to preparing UN Women’s spokespeople, Doug made message recommendations and identified newsworthy issues to focus on in developing media materials and other presentations of the findings.

Turning promises into action: Gender equality in the 2030 Agenda for Sustainable Development

Environmental Defense Fund

The Organization

Led by a team of innovative scientists, economists, and advocates, EDF works to solve the most critical environmental problems facing the planet.

The Work

I have conducted a number of training sessions for EDF expert teams addressing climate change, corporate partnerships, and reducing Methane emissions, a major cause of global warming. The trainings covered print, online, in-person, and phone interviews.

New York City Department of Education

The Organization

The New York City Department of Education is the largest school district in the United States, serving 1.1 million students in over 1,800 schools.

The Work

As part of our multi-year project, DG+CO led department executives through numerous media training sessions. Trainings prepared them to highlight the benefits of their programs with media, parents, legislators, and other stakeholders.

Community College League of California

The Organization

The Community College League of California is a nonprofit association with 72 voluntary local community college members.

The Work

I developed a spokesperson training program for community college presidents and information officers to build their capacity and help them become better speakers. Offered annually, the trainings sought to shift college leaders to well-researched messages that would engage the community and public officials in increased support for their mission and work.