I am passionate about nonprofit groups and their leaders achieving their desired impact.
I have spent my entire career working with dynamic organizations and have learned a few things that can help you jumpstart or reinvigorate your communications:
- De-clutter your communications and stop hoarding outdated data and old messages in your information attic. With a new pair of eyes, let us take a fresh look and help you decide what stays and what goes.
- Audiences and social conditions change at a rapid pace, and organizations need to do the same to keep up.
- Public interest groups are vastly different and more complicated than commercial companies, and they need ideas and insights that commercial PR firms can’t provide.
- Technologies come and go, but the key to success today and tomorrow is a strong strategy that moves people to take action.
Ideas and Insights for Impact
My consultative process is devoted to determining what will work in the real world to make lasting change. I create alternative frames and messages. Then, I package those in media that your targeted audiences will use. Also, slicing and dicing those audience segments into reachable groups is key.
There is no such thing as “the general public.” But there are always audiences or even individuals to target – including key decision makers, donors, and those with direct influence.
The creative must not overwhelm content. Reveal the truth. Don’t bury it under confetti and streamers.
I have created powerful, well-researched messages; paid, social, and earned media campaigns; engagement programs; ads; publications, and events – each targeted to well-understood audiences.
A Relationship is not a Commodity
The most successful consulting relationships are based on good chemistry and insight into the people and problems involved in the enterprise. People make progress, and I help them overcome obstacles by building good relationships that embolden leaders to step up and step out.
In an impersonal world, I take a personal, upbeat approach and encourage the development of the communicators as well as the communications products.